Get practical, real-world advice to achieve Big Data success.
At Marketing Analytics and Customer Engagement, industry-leading experts share big data technology and best practices.
Develop your total data-driven customer strategy and become a Big Data champion! Register now.
7 Reasons You Should Attend
- Fully understand and predict customer behavior
- Improve marketing effectiveness
- Generate leads
- Upsell existing customers
- Maximize your web presence
- Monitor and manage customer sentiment
- Initiate next best actions in real time
Featured Speakers
Jeff Doak
Social Measurement Director
Team Detroit
Peter S. Fader
Frances and Pei-Yuan Chia Professor of Marketing
Wharton School of the University of Pennsylvania
Brent Leary
Co-founder & Partner
CRM Essentials LLC
Nancy C. Libin
Partner
Wilkinson Barker Knauer, LLP
John Noseworthy
Director – Big Data for Marketing, Media & Entertainment
IBM
Gagan Saxena
VP Consulting
Decision Management Solutions
Dr. David Schrader
Director of Marketing and Strategy
Teradata
Dr. Charles Stryker
Founder and President
Venture Development Center, Inc.
Venkat Viswanathan
CEO
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