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7 Reasons You Should Attend
- Fully understand and predict customer behavior
- Improve marketing effectiveness
- Generate leads
- Upsell existing customers
- Maximize your web presence
- Monitor and manage customer sentiment
- Initiate next best actions in real time
Social Measurement Director
Peter S. Fader
Frances and Pei-Yuan Chia Professor of Marketing
Wharton School of the University of Pennsylvania
Co-founder & Partner
CRM Essentials LLC
Nancy C. Libin
Wilkinson Barker Knauer, LLP
Director – Big Data for Marketing, Media & Entertainment
Decision Management Solutions
Dr. David Schrader
Director of Marketing and Strategy
Dr. Charles Stryker
Founder and President
Venture Development Center, Inc.